Nikhil Sharma – Digital Marketing Expert, SEO Specialist & WordPress Developer

Hello! I’m Nikhil Sharma, a certified Digital Marketing professional and the founder of Nikkfact With a unique journey from corporate Quality Analyst to full-time Digital Marketing Expert, I bring real-world experience and practical knowledge about digital Marketing.

Current Role

  • Founder & Digital Marketing Strategist at Nikkfact
  • Specialization: SEO (Search Engine Optimization), WordPress Development, and Content Strategy
  • Experience: 2+ years in Digital Marketing (Since 2023)

My Digital Marketing Journey

The Beginning (2023)

My transition into Digital Marketing began while working at MNC. During my daily commute and after office hours, I invested time researching ways to build an online income. This curiosity led me to discover various opportunities including:

  • Blogging and Content Marketing
  • Content Writing
  • YouTube Content Creation
  • Video Editing
  • Website Designing

First Steps in Blogging

I launched my first website on Blogger, a free platform, without any formal training. Despite publishing over 30 articles on mixed topics, my initial Google AdSense applications were rejected multiple times. This early setback taught me valuable lessons about the importance of:

  • Proper niche selection
  • Quality content creation
  • Understanding platform guidelines
  • Professional approach to online business

YouTube Journey – Nikkfact Channel

Undeterred by blogging challenges, I started the “Nikkfact” YouTube channel. I self-learned video editing through tutorials during my commute and practiced using VSDC software, Adobe Premier Pro & after work hours. For 2-3 years, I consistently created content while balancing my full-time job, developing skills in:

  • Video content creation and scripting
  • Video editing and post-production
  • Audience engagement strategies
  • Platform-specific optimization

The Turning Point

After years of part-time effort and continuous learning, I made a crucial decision: leaving my stable MNC position to pursue Digital Marketing full-time. By this time, I had acquired substantial skills including:

  • WordPress Website Development
  • Professional Video Editing
  • SEO-focused Content Writing
  • Search Engine Optimization techniques
  • Digital Marketing basic Strategy

Education & Certifications

I completed my digital marketing certification from LIPS India, Borivali, where I learned the core fundamentals of SEO, content marketing, and practical digital marketing skills through hands-on training.

This comprehensive certification program covered:

  • Search Engine Optimization (SEO)
  • Social Media Marketing
  • Content Marketing Strategies
  • Email Marketing
  • Google Analytics & Tools
  • PPC and Paid Advertising
  • WordPress Development

Practical Training

  • Completed few internships in Digital Marketing agencies
  • Worked on real client projects across various industries
  • Hands-on experience with SEO campaigns and WordPress development

Core Expertise & Services

1- Search Engine Optimization (SEO)

  • On-page and Technical SEO
  • Keyword Research and Strategy
  • Link Building and Off-page SEO
  • SEO Content Optimization
  • Local SEO for businesses
  • SEO Audits and Competitor Analysis

2- WordPress Development

  • Custom WordPress website creation
  • Theme customization and optimization
  • Plugin integration and management
  • Website speed optimization
  • Mobile-responsive design
  • Security and maintenance

3- Content Strategy & Writing

  • SEO-friendly content creation
  • Blog post writing and optimization
  • Content marketing strategies
  • Copywriting for conversions
  • Content calendar planning

4- Video Content Creation

  • YouTube content strategy
  • Video scripting and editing
  • Thumbnail design and optimization
  • Channel growth strategies

Real-World Experience

I didn’t learn digital marketing by just reading blogs or watching videos. Most of what I know comes from actually working on live websites. I’ve handled real projects, faced rejections, made mistakes that cost traffic, and then fixed them step by step. That hands-on experience taught me far more than theory ever could, and it’s what shapes the way I work today.

Self-Made Journey

My shift from a corporate job to digital marketing wasn’t smooth or planned. I started with limited clarity, tried different approaches, failed more than once, and slowly figured out what actually works. This journey helps me understand the exact problems beginners and small businesses face, because I’ve been in the same situation myself.

Continuous Learning

Digital marketing doesn’t stay the same for long. Search engines update, user behavior changes, and strategies that worked last year can stop working today. That’s why learning never really stops for me. I regularly follow algorithm updates, test new SEO approaches, and refine my methods based on real outcomes instead of assumptions.

Results-Driven Approach

I don’t believe in shortcuts or generic strategies. Since I’ve personally experienced early failures, I know how easy it is to waste time on things that look good but don’t deliver results.

Every approach I use is tested on real projects and focused on measurable improvement, whether that’s better visibility, higher engagement, or more qualified leads.

Mission of Nikkfact

Nikkfact.in is dedicated to providing high-quality, practical Digital Marketing knowledge specifically focused on:

  • Search Engine Optimization techniques that actually work
  • WordPress development tutorials and guides
  • Content marketing strategies for bloggers and businesses
  • Real case studies and experiences
  • Honest reviews and recommendations
  • Step-by-step actionable guides

 

My goal is to help aspiring digital marketers, bloggers, and business owners avoid the mistakes I made and fast-track their success in the digital world.

Professional Profiles