Case Study - How Local SEO Helped a Real Estate Agent in Diva Get Free Leads
This case study is about a real estate agent working in Diva & she mostly deals in:
- Rooms for rent in Diva
- Residential flats for buying and selling in Diva
She understands her local area very well. Clients trust her work, but digital and online things were never her focus & that’s where I came in.
What Her Situation Looked Like Before We Started Local SEO?
Before doing anything related to Local SEO, she was completely dependent on paid platforms.
Every month, she was spending money on platforms like:
- Justdial
- 99acres
- Housing.com
- Square Yards
On average, her monthly expenses were around ₹5,000 to ₹10,000.
The pattern was very simple:
- Ads ON → calls coming
- Ads OFF → calls stop
There was no organic presence, no visibility on Google & no long-term benefit. She was paying every month just to survive online.
The Conversation That Changed Everything
At one point, I told her something very honestly. “People in Diva are already searching on Google for rooms and flats. If your business is not visible there, you are missing free leads.”
That’s when I suggested creating and properly setting up a Google Business Profile. The goal was not overnight results. The goal was simple: build a local presence that stays.
What I Actually Did (No Tricks, Just Basics Done Properly)
First, I created and verified her Google Business Profile.
Then I slowly worked on:
- Choosing the correct business category
- Clearly adding her services
- Mentioning Diva and the nearby areas properly
- Filling all business details without leaving gaps
- Adding real photos
Nothing fancy, just clean and accurate information.
After that, I worked on local listings & I listed her business on a few relevant local platforms and made sure:
- The business name is written the same way everywhere
- The address is exactly the same
- Phone number matches
This step looks small, but it helps Google trust the business more.
Reviews Played a Bigger Role Than Expected
Her work quality was already good. So I told her:
“Whenever you give a room on rent or close a deal, politely ask for a Google review.”
She actually followed this advice.
Within a month:
- Reviews started coming
- All reviews were genuine
- Trust improved naturally
Because of this, her business started appearing more often in nearby searches.
Creating a Website Only for Trust, Not for Show
Later, she felt that customers trust businesses more when they have a website.
So I created a simple business website using:
- WordPress
- Elementor
The website was not complex.
It is simply explained:
- What services does she offer
- Where she works
- How can people contact her
That’s all a local customer wants.
What Results We Started Seeing After This Work?
Within about one month, things started changing.
- Her business started showing up in Diva and nearby areas
- Calls started coming directly from Google
- No paid ads were running
On average, she now receives around 40–50 free leads every month.
Earlier:
- ₹5,000–₹10,000 spent monthly on ads
Now:
- Organic calls
- Stable visibility
- Less stress about monthly ad spend
I have attached the last 6 months’ call data screenshot to support this.
What This Case Study Really Shows
This case study proves one simple thing: Local SEO works when:
- The business is genuine
- Information is accurate
- Reviews are real
- No shortcuts are taken
There is no hack here; this is just how Google supports real local businesses.
Final Thoughts From My Experience
Most local businesses keep spending money on ads without building anything permanent.
A properly optimized Google Business Profile:
- Bring free calls
- Builds trust over time
- Creates a local brand
This case study is a clear example of what Local SEO can do when done patiently.